When the topic of CBD began to infiltrate everyday conversations several years back, it was clear this cannabinoid was going places.
And has it ever: Now, CBD is everywhere, from tinctures and teas to beauty and personal care products. It’s no secret that we’ve fallen head over heels for this hemp-derived compound, and we’re clearly not the only ones.
As CBD has infiltrated seemingly every market, though, some are wondering how much further CBD can possibly go. The answer? CBD may just be getting started. Let’s take a peek at the future of CBD beauty, and all that we have to look forward to in 2022.
The CBD market is still going (very) strong
While the ubiquitousness of CBD may have some wondering if it has reached its saturation point—the global CBD market is estimated to be worth between $1 billion to $1.5 billion— it seems there is still plenty of room for the cannabidiol boom to keep growing.
According to Market Research Future (MRFR), “CBD Skincare Products Market Information by Product Type, Category, Distribution Channel and Region - Forecast till 2028”, the market is projected to Grow at a 29.1% CAGR from 2021 to 2028.”
And in the European Union (EU), 2021 has brought an exciting new development: CBD has been deemed safe for use in cosmetics. The EU, known for its stringent regulations to protect consumers from harmful ingredients in cosmetics and personal care products, has recently approved CBD for cosmetic use—and that means we can rest assured it is safe and effective for our daily beauty routines. We can’t wait to see the impact this has on the cosmetics and personal care industries.
The appeal of CBD in beauty products
CBD has enjoyed a reputation for being highly effective in managing and helping to improve skin conditions. When used topically in full spectrum CBD skin care, this cannabinoid can ease inflammation and redness, help regulate sebum and soothe acne, moisturize skin, and deliver powerful antioxidants that leave skin looking radiant, all while minimizing the appearance of fine lines and wrinkles.
As formulators infuse their cosmetics and skincare products with CBD, consumers will no doubt reap the benefits of using CBD on their skin.
“We’re so excited to see CBD continue to shine in skincare and cosmetics,” says Sarah Mirsini, founder of MASK CBD Skincare.
“We understand the appeal of using CBD as a primary ingredient because it’s so beneficial to all skin types. As always, we suggest investing in products that use full spectrum CBD and prioritize organic and natural ingredients that work synergistically with the skin.” Mirsini recommends full spectrum CBD so skin receives the “entourage effect” of multiple cannabinoids working together, creating a greater positive impact.
And, she adds, “Always choose products that share the third party testing they’ve done on their CBD to ensure you’re getting the highest quality.”
What 2022 will mean for CBD
While much of the focus on CBD in the beauty industry has been in skincare—and for good reason!—predictions for 2022 are that more makeup brands will begin using this cannabinoid in their cosmetic formulations.
According to happi.com, “Initially, there was a focus on CBD in skin care due to its health benefits and its ‘anti-aging’ results, now more brands are beginning to explore CBD in other cosmetic products such as foundations and lip glosses.”
With the ability of CBD to calm and soothe skin, it seems only natural that haircare brands would seek to use CBD in their formulas to balance and soothe the scalp. Happi.com continues,
“To demonstrate CBD’s benefits for the scalp and hair, Fekkai unveiled its CBD Scalp Calming collection consisting of a shampoo, conditioner, hydrating scalp mask and a hair oil formulated with non-THC, broad spectrum CBD from organically cultivated hemp extract.”
We have no doubt that CBD will continue to be an ingredient to watch in the new beauty innovations and formulations launching in 2022, and we look forward to the future of CBD—wherever it leads us.