Our Founder’s Winter Skincare Routine Must-Haves

A change of seasons often requires a shift in skincare products, but how do you keep skin balanced, healthy, and happy as that season progresses?

For Sarah Mirsini, founder of MASK Skincare, relying on gentle, non toxic skincare products in her winter skincare routine makes all the difference.

Here are her two must-haves for helping skin adjust to harsh winter weather–and for keeping skin looking and feeling its best all season long. 

Unfiltered Skin Soothing Balm Cleanser 

To set the stage for a healthy skin barrier during the winter, Mirsini reaches for MASK Skincare’s Unfiltered Skin Soothing Balm Cleanser. “We formulated this cleanser to do it all,” she shares.

“We wanted something that was effective enough to remove makeup, sunscreen, dirt, oil–but that wouldn’t strip the skin and disrupt the skin barrier. Unfiltered does all of that, plus it leaves skin feeling moisturized and incredibly soft. My skin can become sensitized during the winter, especially after enjoying a day outdoors. This clean beauty cleanser helps to soothe it as it cleanses.” 

With her unwavering commitment to plant-based skincare, Mirsini formulated Unfiltered with a blend of botanical ingredients that treat skin as they gently cleanse it. Sea Buckthorn and Tamanu oils deliver essential fatty acids while encouraging cell turnover and elasticity as Broccoli and Grapefruit extracts help to brighten skin.

Jojoba, which most closely mimics our skin’s own sebum, works together with Quillaja Saponaira Extract to form the formula’s base that moisturizes as it cleanses.

As much as she loves how well Unfiltered cleanses her skin, its gentle scent may be Mirsini’s favorite part of her winter clean skincare routine.

“Every day, I fall in love all over again with the scent of this cleanser,” she confesses. “The combination of Rose and Palmarosa oils is so comforting and relaxing. I can’t get enough!”

Luminouss Hydrating Serum 

The secret to keeping Mirsini’s skin hydrated and calm during the long winter months can be found in MASK Skincare’s Luminouss Hydrating Serum.

Applied after cleansing and before moisturizer, this oil-free, weightless serum leans on the powerful, antioxidant-rich benefits of full spectrum CBD to calm skin and protect its skin barrier while penetrating below the surface of the skin to address hydration levels at the source. 

“Luminouss Hydrating Serum is like a thirst-quencher for my skin,” Mirsini says. “I use it morning and night as part of my winter clean skincare routine to help calm and hydrate my skin. You know how drinking coconut water helps stave off dehydration and replenish electrolytes? Well, it turns out that coconut water also does the same for skin–so we added it to Luminouss. Pair it with powerhouse CBD to help calm redness and inflammation and hyaluronic acid–one of the best humectants out there–and you’re setting skin up to look plump and hydrated all day long.” 

And to combat the stresses of modern everyday life on our skin–pollution, UV rays, and alcohol, among others–Luminouss also boasts antioxidant-rich Vitamin C and Jackfruit, which help prevent free radical damage that can prematurely age skin. 

“The key to keeping my skin healthy and happy during the winter is to use gentle yet highly effective organic skincare every day. These two products from our MASK CBD Skincare line don’t just help my skin adjust to the change of seasons, they keep it super calm and hydrated even as the cold weather drags on. I’ll never be without them as part of my winter clean skincare routine.”